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About Us
Our Story, Stitched Together
Needle In A Haystack Embroidery, LLC was born from a simple love of stitching — one that started over 20 years ago and never faded. What began as handmade gifts for family and friends has grown into a full-time, home-based business rooted in creativity, care, and craftsmanship.
We specialize in custom embroidery, sublimation, and heat applied apparel, turning everyday items into meaningful keepsakes. From logos and photos to hand-drawn sketches — or even a treasured handwritten recipe — no design is too big or too small. Every piece is made with the same attention to detail, whether it’s for a family heirloom, a local business, or a team of twenty.
We believe great quality shouldn’t be hard to find. That’s why we treat every order, big or small, custom or ready-made, with the same dedication: quality work, made by hand, made to last.
Look Closely...
Every letter in our logo is filled with a different embroidery stitch pattern — no two are exactly alike! It’s a little nod to just how many techniques and textures go into what we do. From classic satin stitches to intricate fill patterns, we offer them all, so whatever design you’re dreaming up, we’ve got the perfect stitch to bring it to life.
What our Customers Say
Posted on Google Gregg WalkerTrustindex verifies that the original source of the review is Google. Does great work and very reasonable and helpful. I was in a bind to get some patches sewed on a new shirt for HG on memorial day. She really came through!Posted on Google JeffTrustindex verifies that the original source of the review is Google. Love The Shirts And Rachel Does An Awesome Job. She listens to all details and delivers with Excellent Customer Service. I highly recommend her for any of your Embroidery Needs..Posted on Google Joann HambrightTrustindex verifies that the original source of the review is Google. I sent a LAST MINUTE request for a hoodie, and Rachel had it done right on time for me! The quality is great and customer service is even better. I will absolutely use Needle In a Haystack again!Posted on Google Marcos SeymourTrustindex verifies that the original source of the review is Google. I had an amazing experience working with Rachel at Needle in a Haystack Embroidery. Her customer service was absolutely top-notch—responsive, thoughtful, and genuinely invested in making sure I was happy with the final product. What she delivered was well beyond what I expected. Rachel even went the extra mile by adding an extra hat to the order just so I’d have another option to consider. That kind of attention to detail and care is rare these days. And get this—she bought four different t-shirt brands just to test which ones shrink the least before selling them to me. That’s the kind of dedication you usually only wish businesses had. This is a truly amazing business, and I’ll definitely be using her again. Highly recommend!Posted on Google Cindy ForsterTrustindex verifies that the original source of the review is Google. Needle in a Haystack Embroidery is a gem & a blessing in Pentwater area. I requested names to be embroidered on 6 different style & colored Christmas stockings and a treasured Baptismal gown. Rachel is very professional, meticulous detail, friendly, high quality work. She takes time to make project beautiful & special. Would highly recommend & hoping to have more projects to have personalized year after year.Posted on Google Danielle Powers (Dani)Trustindex verifies that the original source of the review is Google. We had Needle and a Haystack Embroidery make hats for our drivers for Christmas gifts. Rachel helped us select the closest colors (to match out drivers semis) and to match our company logo perfectly. We'll be ordering from her again for our future attire needs.Posted on Google Joel FloresTrustindex verifies that the original source of the review is Google. The work and the detail of the product I received, far exceeded my expectations. I was very pleased and satisfied with the work. I very much recommend this place to anybody who wants any embroidery done. Thank you so much needle in a haystack!!Posted on Google Melody BrinksTrustindex verifies that the original source of the review is Google. Rachel did an absolute AMAZING job on my bag and hat request! She actually took the tattoo from my arm and put it on the bag and hat and it looks AWESOME! I wanted to make it exactly like my salon logo and she did just that! I needed this order done asap and she worked diligently to get it done for me earlier than expected! I have had multiple compliments on this bag/hat and the quality of the embroidery and materials is outstanding! The customer service was excellent and she is very professional! I would HIGHLY recommend Needle In A Haystack/ Rachel for all your embroidery needs and wants! We will be back for more! Thank you Rachel for your creativity amd attention to detail! You rock girl!
